The purpose of this unit is to show students that communication has a tremendous impact on themselves and others. The verbal and nonverbal language that people use can build up or tear down an individual’s or group’s self-concept. As a result, language has the power to create positive change in one’s life or create negative changes in attitudes or beliefs. At the conclusion of this unit, students will use logic, reason, and textual evidence to support claims in an analytical response to a variety of texts that will focus on how the authors used language and what effect that language had on the authors’ message.
Big Idea: Language has the power to influence others.
In what ways can language influence others?
How can language be used to create positive change in others?
How can language be used to create negative changes in attitudes and belief systems?
How can the power of language be used against us?
What is rhetoric?
What techniques do speakers and writers use to convince you of the validity of their positions?