Fallacy Poster 4A
Create a poster:
How to Make a QR Code
The QR code creation process is pretty straightforward. Here's how to get started.
Step 1: Select a QR code generator.There are tons of QR code generators out there, but a few of the post popular include Kaywa, GOQR.me, Visualead, and QR Stuff. Some things to look for when choosing a QR code generator are whether you can track and analyze performance, if it allows you to design a code that's unique to your brand, and if it is compatible with common QR code readers.
Step 2: Design and link it up.The fun part of creating QR codes is customizing the design of the codes to your brand. Want your code to look like your logo? Go for it. Want it to reflect your website's design scheme? Should be no problem.
To demonstrate how easy it is, let's select one of the QR code generators above and do a walkthrough together. I'll select GOQR.me.
1. Select what type of content you want your QR code to send the consumer to -- we'll choose a URL for this example.
2. Insert the content (in this case, a URL).
3. Check out the preview, customize as desired, then download and/or embed where needed.
Quite simple, right? Of course, you can customize your QR code further -- adjusting the colors, adding a logo, creating social options, and more.
Step 3: Test the QR code.In all the excitement of creating your first QR code, don't forget to check to see if the QR code “reads” correctly, and be sure to try more than just one reader. A good place to start is the free tool Google Goggles, which takes a picture and then tells you what link or item it “reads to.” Another great free tool is QR Code Reader, which automatically takes you to whatever it “reads.” Apple's Passbook also offers a built-in QR code reader on iOS 7, so you should test to make sure your code is readable there, as well.
Step 4: Track and analyze performance.Just like any marketing campaign, you should follow up on any collateral or campaigns using QR codes to see whether they're actually working. How much traffic comes from each specific code? Are people scanning your code but not redeeming their offer once they get to the landing page? Or are they not even compelled enough to scan your QR code? Knowing this will help you troubleshoot and adjust your poorly performing QR codes to more closely mirror those that work well. I recommend you include a UTM tracking code on your URL so you can better measure performance -- this is particularly important if you use closed-loop marketing analytics, and are used to more in-depth reporting on your campaigns.