The Art of Rhetoric: Learning How to Use the Three Main Rhetorical StylesRhetoric (n) - the art of speaking or writing effectively. (Webster's Definition) According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Ethos, Logos, and Pathos.
In order to be a more effective writer, you must understand these three terms. This site will help you to better understand their meanings and show you how to make your writing more persuasive.
Visual Information Structure; this includes how the text looks on the screen. This is achieved through the appearance of such things as the titles and the headings.
Color; this includes the color of the text, the background, and the graphics. The contrast of the colors of each of these items is also important.
Graphic Images; this includes the other information in the document aside from the text. This is achieved through such things as icons, buttons, and photos.
See the Webster's Dictionary definitions of these three terms: Ethos, Logos, Pathos.